Privacy Policy

We collect information you provide directly, information generated when you use SelfAI, and information from the third-party services we rely on to deliver the AI photo studio experience.

• Account information. Email address, sign-in identifiers and basic account preferences when you create a SelfAI account.
• Photo uploads. Selfies and portrait images you upload to generate AI headshots, portraits, profile pictures and avatars. Photos are processed by our AI image partners (see Section 4) and are not used to train public models.
• Generated photos. The AI photos returned by our models, stored only so you can download or share them again.
• Usage data. App and website analytics, device type, operating system, language, screen size, IP address (in anonymised form where supported) and interaction events such as button taps and page views.
• Purchase data. Subscription state, transaction identifiers and entitlement information processed by RevenueCat and the App Store / Google Play.
• Support communication. Anything you send us when you contact hello@rocketdigital.ai.

• To generate AI headshots, AI portraits, AI profile pictures and AI avatars from selfies you upload.
• To operate, secure and improve the SelfAI mobile and web apps.
• To process subscriptions, free trials and one-off purchases.
• To analyse aggregate usage so we can ship better AI photo studio styles and tools.
• To communicate about your account, security alerts and product updates.
• To detect and prevent fraud, abuse and policy violations.
• To comply with applicable laws and respond to legal requests.

Where the EU/UK GDPR or similar laws apply, we process personal data on the legal bases of (i) the performance of our contract with you, (ii) your consent (for example, marketing communications and certain analytics cookies), (iii) compliance with legal obligations, and (iv) our legitimate interests in operating, improving and securing SelfAI.

To run the AI photo studio we share limited data with carefully chosen service providers. Each only receives what is necessary to deliver their service.

• RevenueCat – subscription management, entitlement sync and purchase analytics.
• Firebase (Google) – authentication, app analytics, crash reporting, cloud storage and remote configuration.
• Google AdMob – mobile advertising on free tiers, including measurement and frequency capping. AdMob may set advertising identifiers subject to your OS-level privacy controls.
• OpenAI – generative AI processing for selected features such as captioning and prompt assistance. OpenAI does not train its public models on your API content.
• Microsoft Azure – cloud infrastructure, content moderation and supporting AI services.
• Replicate – AI image generation (for example, xAI Grok Imagine Image) used by the AI headshot generator.
• Fal.ai – AI image inference for additional photo studio styles and image editing.
• Vercel Analytics – privacy-friendly product analytics for www.selfai.social, including custom events such as iOS_App_Store_Click and GooglePlay_Store_Click.
• Google Analytics 4 – aggregated website analytics with IP anonymisation.
• Meta (Facebook) Pixel – conversion measurement and audience-building for marketing campaigns.

We sign data processing agreements with each provider where required, and we keep an up-to-date sub-processor list. Email hello@rocketdigital.ai for the latest version.

When you upload a selfie to SelfAI, we transmit the photo to the AI image providers listed above only for the purpose of generating your requested AI photo. We do not use your photos to train public AI models. Generated AI photos are kept in your account so you can re-download or delete them.

You can delete uploaded selfies and generated AI photos from inside the SelfAI app at any time. Deleting your SelfAI account removes your photos from our active systems within 30 days, subject to backup retention windows of up to 90 days.

The SelfAI website uses essential cookies for security and performance, plus analytics and marketing cookies set by Vercel Analytics, Google Analytics 4 and the Meta Pixel. Where required by law we ask for your consent before non-essential cookies are set. You can withdraw consent at any time using your browser settings or by contacting us.

We are based in Hong Kong and use service providers located around the world, including the European Economic Area, the United Kingdom and the United States. Where personal data crosses borders we rely on appropriate safeguards such as Standard Contractual Clauses or equivalent transfer mechanisms.

We keep your account and AI photos for as long as your account is active, plus a short period afterwards for backups, fraud prevention and tax/accounting requirements. Aggregated, de-identified analytics may be retained indefinitely.

Depending on your location you may have rights to access, correct, delete, export or restrict the processing of your personal data, to object to certain processing, and to withdraw consent. Contact us at hello@rocketdigital.ai and we will respond within the timeframes required by applicable law.

SelfAI is not directed at children under 13 (or under the minimum age required by your jurisdiction). If you believe a child has provided personal data to SelfAI, contact us and we will delete it.

We use encryption in transit, hardened cloud infrastructure and tightly scoped access controls to protect SelfAI data. No system is ever 100% secure, but we work with our providers to keep your AI photos and account information safe.

We may update this Privacy Policy from time to time. Material changes will be highlighted in the SelfAI app or on this page. The “Last updated” date at the top reflects the most recent change.

Rocket Digital Limited
1603, The L Plaza, 367-375 Queens Road Central
Hong Kong
hello@rocketdigital.ai